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Sustainability and social responsibility

We contribute to society everyday through our oral care products and services.

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Our approach
to sustainability

To us, sustainability is at the core of everything we do. Since its inception, Curaden’s mission has been “better health for all”. This mission embraces economic, social, and environmental dimensions.

Our goal is to contribute to the global endeavour of providing a dignified life for all, while simultaneously preserving natural resources. As a family business, our commitment to these objectives has spanned over three generations.

Sustainability reports

Empowering people to take control of their oral health:

At Curaden, we measure our social and environmental impact alongside our financial performance. Through our core business, we create economic value and opportunities for society through social impact, education, innovation, jobs, and taxes. We develop our people and promote health, diversity, and inclusion across the globe.

Continuous research and innovation allow us to provide our customers with the best products for taking preventive action for better oral health, while also actively working to reduce our environmental impact.

Aligning with UNEP’s SDGs

Through our work we aim to support all 17 of the United Nations’ Environmental Programme’s Sustainable Development Goals (SDGs). However, we place particular emphasis on four of them:

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Good health and well-being

All of our products and services are based on prevention, empowering people to take control of their oral health. Oral health plays an important role in overall health. By giving people the tools and education to improve their oral health, we can help them reduce their risk of cardiac disease, diabetes, cancer, rheumatoid arthritis, and early death.

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Decent work and economic growth

The global market for oral hygiene and health products and services is seeing steady year-on-year growth. Curaden, however, is growing at an above-average rate. This is because of a clear vision and mission, an ability to maintain strong relationships, anchoring prevention in everything we do, and launching new, innovative products. All of our new products must fulfil the following criteria; they have to be effective, well-accepted, attractive, and non-traumatising.

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Responsible consumption and production

We actively work to reduce the environmental impact of our production and give our products new life after they are used up. Some of our efforts include the Click system for our interdental brushes, which saved 67.7 tons of plastic in 2022. Also, the recently introduced wooden toothbrush is a step towards adapting wood instead of plastic in several of our products. We use sustainably sourced Swiss beech wood which allows us to provide a high quality product, while avoiding plastic. Read our sustainability report to see all our efforts.

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Climate action

Curaden is committed to adapting its business model to take climate action. Be it products, packaging, or the manufacturing processes – we have a long-term focus and build strong mutual partnerships to ensure that we more than play our part. We do not wish to live at the expense of others or future generations.