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We are building a happier and healthier society by revolutionizing oral self-care

About us

Curaden AG, headquartered in Kriens near Lucerne, is an innovative Swiss family business that stands for a system and a philosophy of comprehensive oral health. “Better health for you” – this is our promise.

We have trained more than 60,000 dental professionals worldwide in preventive thinking and action, helping them take the right precautions that promote health and happiness among the general population. We develop, market, and distribute products for dentistry and dental care worldwide and are primarily aimed at dental professionals, for whom we are trusted and proven partners.

Our story

1934
1972
1981
1984
1995
2004
2015
2020
2023
2024

1934 to 1954

HOW IT BEGINS Born 1918, Hans Breitschmid starts at the age of 16 an apprenticeship as a dental technician. He early shows both a strong interest and enthusiasm for this profession. In 1954, Hand Breitschmid founds his own company «Hans Breitschmid, Dental-Vertrieb», based in Lucerne, Switzerland.

Our Story - 1934 to 1954

1972

ACTIVATION OF CONSUMER BRAND The brand name derives from Latin, where ‘Cura’ means ‘cure’ and ‘prox’ stands for ‘close’. The name says it all, highlighting the company’s focus on preventive oral care.

Our Story - 1972

1981

NEW HEADQUARTERS New and larger company headquarters in Amlehnstrasse 22 in Kriens marks another milestone as the enterprise continues to grow. A year earlier, Hans Breitschmid’s sole proprietorship was transformed into a family-owned stock corporation, Breitschmid AG.

Our Story - 1981

1984

CHANGE OF LEADERSHIP On the 30th anniversary of the Breitschmid company, Hans Breitschmid takes the occasion and hands over the operational management of the company to his son Ueli.

Our Story - 1984

1995

CLEANING CONCEPT Dr. Jiří Sedelmayer, founder of the iTOP-concept, starts to work with Curaden in the field of prophylaxis for the first time. His belief: only a brushing technique that matches the brush optimizes the result. This collaboration marks the beginning of a true success story. “One of the biggest mistakes is trying to brush several teeth at once.” Prof. Dr. Jiří Sedelmayer 1946–2019

Our Story - 1995

2004

ICONIC TOOTHBRUSH Toothbrushes should be practical and easy to use. Like the iconic «CS 5460» with over 300 million units sold. Its secret? A simple design, joyful colours, and high-quality materials. Instead of normal bristles, it uses special rounded filaments made of ultra-fine Curen®, which provide a soft sensation and neither hurt nor causes damage. Conventional toothbrushes have approximately 500 bristles, whereas the head of our classic brush comes with 5.460 filaments, arranged in 39 tufts and creating both a gentle and dense cleaning surface.

Our Story - 2004

2015

OWN PRODUCTION For the first time, Curaprox produces toothbrushes of its own. Thanks to investments of around 15 million Swiss francs and modern machinery, the company is now able to produce 20 million of gentle, colourful, and distinctive toothbrushes each year in a production facility in Eastern Switzerland.

Our Story - 2015

2020

Christine Breitschmid, one of Ueli’s daughters, takes up the position of Managing Director and leads the company in tandem with Ueli Breitschmid as co-CEO.

Our Story - 2020

2023

ITOP IS TOP We’re proud: more than 44.000 dental professionals worldwide have completed the preventive hands-on iTOP-training at the Curaden Academy.

Our Story - 2023

2024

STRENGTHENING THE POSITION Curaprox is represented in 90 countries all over the world, servicing main markets on four continents. Taking a significant step towards sustainability, the «CS wood» toothbrush, crafted from Swiss beech, features a biodegradable and compostable handle. Furthermore, the innovative «Aligner Foam» enhances the oral care regimen for individuals with aligners or brackets by restoring, protecting, and remineralizing the teeth. These advancements, along with additional improvements to existing products, further strengthen the portfolio.

Our Story - 2024

Our mission

Since 1954, our mission has been to empower dental professionals with specialised training, innovative solutions, and quality products for customer-oriented practice management.

We focus on developing skills often overlooked in traditional dental education, such as patient communication, coaching, and marketing.

Our main goal is to ensure lifelong dental health for everyone, achieved through the professional growth and motivation of dental care providers. In everything we do, our belief in prevention and the preservation of oral health is at the forefront. We know that the mouth is the gateway to overall health. Health and happiness are mutually dependent.

“Better health for you” – it’s more than just a promise. We keep our word.

Global presence

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Curaden global presence

Curaplast

An integral cornerstone of the Curaden Academy is the Individually Trained Oral Prophylaxis Program (iTOP), created and pioneered by MUDr. Jiří Sedelmayer.

With iTOP, dental professionals become oral health heroes, acquiring not only the skills to proficiently educate patients in biofilm management but also the ability to motivate and empower them to develop efficient oral self-care.